Strategic Management 662q4s

Lovely Professional University, Punjab INSTRUCTION PLAN Term: 2nd Course No. MGT612

Course Title: STRATEGIC MANAGEMENT

L: 4

T: 1

P: 0

Cr: 5

Textbook: 1. Pearce II, J.A., Robinson Jr., RB and Mital, A., Strategic Management: Formulation, Implementation and Control, 10th Ed., Tata McGraw-Hil , New Delhi, 2008 Other specific books: 2. Mital, A., Cases in Strategic Management, Tata McGraw-Hill, New Delhi, 2008 3. David, F.R., Strategic Management: Concepts and Cases, Pearson Education, Ed.12th, New Delhi, 2008 4. Kazmi, K., Strategic Management and Business Policy, Tata McGraw-Hil , New Delhi, 2008 Other readings: S.No.

Journal articles as compulsory readings

5

Michael E Porter, “What is Strategy?”, HBR, Nov-Dec 1996, pp.61-78

6

Clayton M Christensen and Michael E Raynor, “Managing the Strategy Development Process” Chapter 8,Excerpted from- The Innovator‟s Solution: Creating and Sustaining Successful Growth.

7

Robert S Kaplan, Norton and Barrows Jr., “Developing the Strategy-Vision Value Gaps and Analysis”, Harvard Business School Publishing, Special Book Preview of „The Execution ‟

8

Robert S Kaplan, Norton and Barrows Jr., “Developing the Strategy-Formulating and Revising Strategy”, Harvard Business School Publishing, Special Book Preview of „The Execution ‟

9

Collins and Porras, “ Building Your Company‟s Vision”, HBR, Sept-Oct 1996, pp.65-77

10

Johnson, Christensen and Kagermann,” Reinventing Your Business Model”, HBR, December 2008, pp.2-10

11

Michael, E. Porter, “The Five Competitive forces that shape Strategy”, Harvard Business Review, January, 2008, pp.78-97

12

Micheal E Porter, “ From Competitive Advantage to Corporate Strategy”, HBR, May-June 1987, pp.2-21

13

Yip, G.S., “Global Strategy: In World of Nations”, Sloan Management Review, Fall 1989, pp. 29-41.

1

14

Yip, Loewe and Yoshino, “How to Take Your Company to the Global Market”, Columbia Journal of World Business, Winter 1988, pp.37-48

15

Robert M Grant, “Resource Based Theory of Competitive Advantage: Implications- For Strategy Formulation”, CMR, Vol. 33, No.3, 1991, pp.114-135

16

Lacobucci and Nordhielm, “ Creative Benchmarking”, HBR Nov-Dec 2000, pp.2-3

17

Robert S Kaplan,” The Limits of Benchmarking”, HBSP Insight, Experience and Ideas for Strategy Focused Organisations.

18

Jerker Densell, “Selection Bias and the Perils of Benchmarking,” HBR, April 2005, pp 1-6.

19

Kaplan and Norton, “Implementing a Balanced Scorecard Management Program”, Chapter 12, Excerpted from the balance scorecard: Translating strategy into action.

20

Goold, M. and Kathleen, L., “Why Diversify? Four Decades of Management Thinking”, The Academy of Management Executive, August, 1993, pp.7-25.

21

Pearcy and Robbins, “Strategic Transformation as the Essential Last Step in the Process of Business Turnaround, “ Business Horizons,2008, Vol 51, pp. 121-130.

22

Raghunath, S., “A Strategy for Alliance”, Management Review, January-March, 1996, pp.5-11.

23

Raghunath, S., “Alliance Management-The next Mil ennium Challenges?”, Management Review, March, 1999, pp.103-108.

24

Raghunath, S., “t Ventures: Does Termination means failure?”, Management Review, January 1999, pp.11-17.

25

Compbell, Goold and Alexander, “ Corporate Strategy: The Quest for Parenting Advantage”, HBR, March-April 1995, pp.120-132

26

Eisenhardt and Brown, “Patching: Re-stitching Business Portfolios in Dynamic Markets”, HBR, May-June 1999, pp.72-82

27

Neilson, Martin and powers, “The Secrets to Successful Strategy Execution”, HBR, June 2008, pp. 2-13

28

Michael C Mankins and Richard Steele, “Turning Great Strategy into Great Performance”, HBR, July-August 2005, pp.65-72

29

Gadish and Gilbert, “Transforming Corner-Office Strategy into Frontline Action”, HBR, May 2001, pp.2-10

30

Collis and Montogomery, “ Competing on Resources”, HBR , July-Aug 1995, pp.118-128

31

Kim and Mauborgne, “How Strategy Shapes Structure”, HBR Sept 2009, pp. 2-10

2

32

Kaplan and Norton, “Why System not Structure is Way for Strategic Alignment: A Historical Perspective”, Harvard Business School Publishing

33

Paul Rogers and Marcia Blenco, “Who has the D? How Clear Decision Roles Enhance Organisational Performance”, HBR, Jan 2006, pp.2-10

34

Karen Christensen, “Leadership Lessons from Shakespeare”, Rotman Magazine, Spring 2009, pp.47-50

35

Robert S. Kaplan, David P. Norton, "Using the Balanced Scorecard as a Strategic Management System “, HBR, July1 -2007, pp.150-161.

36

Kim and Mauborgue, “ Blue Ocean Strategy”, HBR, Oct 2004, pp.1-9

37

Kim and Mauborgne, “Creating Blue Oceans”, Chapter 1 Excerpted from – Blue Ocean Strategy: How to Create Uncontested

Market Space and Make the Competition Irrelevant.

38

Michael E Porter and Mark R Karmer, “Strategy and Society: The Link Between Competitive Advantage and Corporate Social Responsibility”, Harvard Business Review, December 2006, pp. 1-15.

39

Gary Hamel, “Moon Shots for Management”, HBR, Feb 2009, pp.1-9

40

Ghemawat Pankaj and Ghadar Fariborz, “The Dubious Logic of Global Megamergers”, HBR, July-August 2000, pp. 65-72.

Relevant websites: S.No.

Web address

Salient Features

41

http://www.informationweek.com/news/globalcio/outsourcing/showArticle.jhtml?articleID=207601243

The Meaning of N = 1 and R = g

42

http://blogs.hbr.org/hbr/hbreditors/2010/01/the_decade_in_ma nagement_ideas.html

The Decade in Management Ideas

43

www.hroassociation.org/ed/.../outsourcing2.0whitepape r.pdf

Outsourcing 2.0

44

https://www.mckinseyquarterly.com/ghost.aspx?ID=/Business

Eight business technology trends to watch

_Technology/BT_Strategy/Eight_business_technology_tre

nds_to_watch_2080 45

https://www.mckinseyquarterly.com/How_businesses_are_usi ng_Web_20_A_McKinsey_Global_Survey_1913

How businesses are using Web 2.0

46

www.blueoceanstrategy.com/pre/s/BOS_QA.doc

Blue Ocean Strategy

3

47

http://www.mindtools.com/pages/article/newSTR_91.htm

McKinsey 7S framework

48

http://www.wepapers.com/Paper/77469/_t hat_paper_here

Transformational Leadership

49

http://www.wepapers.com/Paper/1089/INFORMATI ON_TECHNOLOGY_STRATEGY_INTERLINKED_VALU E_CHAINS-_2

Technology Strategy

Detailed Plan for Lectures Chapters/ Sections of Textbook/ other reference1

Week No. Lecture No. Topic

Homework to Pedagogical tool be assigned

to students 3

1

Nature of Strategic Management.

Ch1/1

case study/ images/ animations etc.planned4

case study/ (Mention images/ animations Regular (R) / etc.actual y used Make Up (M) class)

Case:1

Ch1/4 1

1

2

3

Dimensions, Benefits and Risks of Strategic Management.

Ch1/1

The Strategic Management Process

Ch1/1

Ref-5 DoA:HW1

Ref-6,7&8 1

4

Business Vision and Mission

Case:2

Ch2/1 Ch1/4 Ref-9

2

2

5

6

Importance, Characteristics, and Components of Business Mission.

Ch2/1

Evaluating Mission Statements.

Ch2/1

Case: 3

Ch1/4 DoA:HW Submission in tutorilas

Ch1/4 Ref-10

4

Date Delivered2

Demonstration/

Part 1 1

Pedagogical tool

Demonstration/

2

2

7

8

The External Assessment, Porters five Force Analysis.

Ch4/1

Industry and Competitive Analysis

Ch4/1

Case: 4

Ref-11 Allocation of Term Paper

Ref-12 3

3

9

10

The Global Environment: Development of a Global Corporation.

Ch5/1

Complexity of Global Environment.

Ch5/1

Case: 5

Ref-13 DoS:HW1

Case: 6

Ref-14 3

11

The Internal Assessment: SWOT Analysis

Ch6/1

3

12

Value Chain Analysis.

Ch6/1 Ch4/3

Part 2 4

13

Resource Based View of the Firm.

Case: 7

Ch6/1 Ref-15

4

14

Benchmarking

Ch6/1 Ref-16,17&18

4

4

5

5

15

16

17

18

Long Term Objectives, The Balanced Scorecard

Ch7/1

Corporate Level Strategies: Concentration

Ch7/1

Corporate Level Strategies: Concentration

Ch7/1

Corporate Level Strategies: Integration

Ch7/1

Ref-19 Case: 8

Ch5/4

Ch5/4 Case: 9

Ch5/4 5

19

Corporate Level Strategies: Diversification

Ch7/1

Case: 10

Ch5/4

5

Ref-20 5

6

20

21

Corporate Level Strategies: Diversification

Ch7/1

Corporate Level Strategies: Restructuring

Ch7/1

DoA:HW3

Ch5/4 Case: 11

Ch7/4 Ref-21

6

6

22

23

Corporate Level Strategies: Restructuring

Ch7/1

Corporate Level Strategies: Cooperation

Ch7/1

QUIZ-1

Ch7/4 Case: 12

Ch6/4 Ref-22,23&24

6

24

Revision MID-TERM EXAMS

Part 3 7

25

Business Level Strategies

Ch8/4

7

26

Business Level Generic Strategies: Differentiation

Ch8/1

Case: 13

7

27

Business Level Generic Strategies: Low Cost

Ch8/1

Case:14

7

28

Business Level Generic Strategies: Focus

Ch8/1

Case: 15

8

29

Business Level strategies: Developing Core Competence & Competitive Advantage

Ch8/1

8

30

Multi Business Strategy: Portfolio Approaches: BCG Matrix

Ch9/1

DoS:HW3

6

8

31

Multi Business Strategy: Portfolio Approach: GE Nine Cell matrix.

Ch9/1

8

32

Multi Business Strategy: Approach.

Ch9/1

9

9

9

9

33

34

35

36

Parenting

Ref-25

Multi Business Strategy: Approach.

Patching

Ch9/1 Ref-26

Strategy Implementation: Short Term Objectives, Functional Tactics.

Ch10/1

Strategy Implementation: Empowering Operating personnel.

Ch10/1

Strategy Implementation: Allocation of

Ref-30

Resources,

DoA:HW4

Ref-27&28

Ref-29

Managing Resource

Conflict. Part 4 10

37

Strategy and Structure

Ch11/1 Ch7/3 Ref-31

10

10

38

39

Improving effectiveness of Traditional Organisational Structures.

Ch11/1

Creating Agile Virtual Organisations,

Ch11/1

Modular

Organisation.

Case: 16

Ref-32

Towards

Boundary less Structures 10

40

Leadership and Intent.

Culture:

Shaping

Strategic

Organisational

Culture. 11

11

41

42

Ch12/1 Ref-33

Leadership and Culture: Role of Leader in Organisational Culture.

Ch12/1

Strategy Evaluation Evaluation Process

Ch13/1

:Strategic

Case: 17

Case: 18

Ref-34 DoS:HW4

Ch14/4

7

11

43

Strategy Evaluation Evaluation Process

:Strategic

Ch13/1 Ch14/4 DoS: T P

11

44

Strategic Control

12

45

Balanced Scorecard Strategic Control

12

46

Blue Ocean Strategy

Ref-36,37&46

12

47

Strategy and Society

Ref-38

12

48

Revision

as tool for

Case: 19

QUIZ-2

Ref-35

Case:20

SPILL OVER (L*2) 1

7-S Framework

Ref-47

2

Moon Shots for Management

Ref-39

3

The Decade in Management Ideas

Ref-42

4

Transformational Leadership

Ref-48

5

Business Technology Trends to Watch

Ref-44

6

Innovation and Technology Strategy

Ref-49

7

Outsourcing 2.0

Ref-41&43

8

Web 2.0 and Cloud Computing

Ref-45

Case: 21

Notes: 1 DoA :Date of Allotment 2 DoS : Date of Submission 3 DoT : Date of Test Details of Homework Planned:

8

Homework No. HW1

Topics of the homework Case Based Test:

Nature of Homework (Group/individual/fieldwork) Individual

Students will be given 10 caselets to be analyzed and submitted in the form of a hand written assignment. (5 Marks) Submission wil be followed by a written test on these cases. (10 Marks) HW2

Case Analysis & Presentation:

Group

This is a group assignment. Students will be assigned cases in group of 5-6 students and each team will be expected to prepare a report (5 Marks) and

present (10 Marks) it in the Tutorials. Case analyses should be no longer than five (5) double-spaced type-written pages. The case will be evaluated on the following criteria: quality of analysis, adequacy of recommendations,

writing clarity, and organization. HW3

Articles Based Test - 1:

Individual

The students will be required to submit a hand written summary of 10 articles (from articles given in reference number 5 to 24) to be al otted by the

instructor. Evaluation: 5 Marks for Submission and 10 Marks for the Test based on the allotted articles. HW4

Articles Based Test - 2:

Individual

The students will be required to submit a hand written summary of 10 articles (from articles given in reference number 25 to 40) to be al otted by the

instructor. Evaluation: 5 Marks for Submission and 10 Marks for the Test based on the allotted articles.

9

Actual DoA5 Actual DoS6 & DoT7

Actual date of of task evaluation

Details of Case Studies Planned: Case Title

Reference

1.

Robin Hood

Pearce II, J.A., Robinson Jr., RB and Mital, A., Strategic Management: Formulation, Implementation and Control, 10th Ed., Tata McGraw-Hill, New Delhi, 2008, pp.672-673.

2.

Archies Vs Vintage- Are we in the business of Greeting?

Case No

Pearce II, J.A., Robinson Jr., RB and Mital, A., Strategic Management: Formulation,

3.

The Google Juggernaut

Implementation and Control, 10th Ed., Tata McGraw-Hill, New Delhi, 2008, pp.529-537. Hill Charles W L and Jones Gareth R, An Integrated Approach to Strategic Management,Indian Edition, 2008, pp. 535-551.

4.

Cola Wars Continue: Coke and Pepsi in 2006

David B Yoffie, Harvard Business School, Case No: 9-706-447, Copyright : President and Fellows of Harvard Col ege.

5.

Gitanjali- A Gem in India‟s Crown

Pearce II, J.A., Robinson Jr., RB and Mital, A., Strategic Management: Formulation, Implementation and Control, 10th Ed., Tata McGraw-Hill, New Delhi, 2008, pp.553-578.

6.

Finland and Nokia: Creating the World‟s Most Competitive Economy

Orjan Solvel and Michael E Porter, Harvard Business School, Case No: 9-702-427, Copyright : President and Fellows of Harvard Col ege.

7.

Singhania and Partners

Preeti Goyal, ACRC Case No: HKU763, Copyright: Asia Case Research Centre, University of Hong Kong,

8.

BHEL Concentrates

Kazmi, A., Strategic Management and Business Policy, 3rd Ed., Tata McGraw-Hill, New Delhi, 2008 pp. 167-168.

9.

Suzlon Energy Ltd- Riding on the Wind

Mital, A., Cases in Strategic Management, Tata McGraw-Hil , New Delhi, 2008, PP. 125-145

10.

Cyber Media- The Leadership Quest

Mital, A., Cases in Strategic Management, Tata McGraw-Hil , New Delhi, 2008, pp. 101-124

11.

ASDA(A)

Michael Beer and James Weber, Harvard Business School Case No: 9-498-005, , Copyright : President and Fel ows of Harvard Col ege.

United Breweries Ltd

Mital, A., Cases in Strategic Management, Tata McGraw-Hil , New Delhi, 2008, pp.176-193

13.

Gati Ltd

Pearce II, J.A., Robinson Jr., RB and Mital, A., Strategic Management: Formulation, Implementation and Control, 10th Ed., Tata McGraw-Hill, New Delhi, 2008, pp.577-593.

14.

Rewrite Rules at Pantaloon

Mital, A., Cases in Strategic Management, Tata McGraw-Hil , New Delhi, 2008, pp. 146-158

12.

10

15.

Tech Mahindra Ltd.

Mital, A., Cases in Strategic Management, Tata McGraw-Hil , New Delhi, 2008, pp.87-100

16.

Victoria Heavy Equipment Ltd

Paul W Beamish and Thomas A Poynter, IVEY Case No: 908M37, Copyright: Richard Ivey School of Business, The University of Western Ontario.

17.

GE‟s Two Decade Transformation: Jack Welsh‟s

Leadership

Christopher A Bartlett and Meg Wozny, HBS Case No:9-390-150, Copyright : President and Fellows of Harvard Col ege. Unnat Kohli, IVEY Case No: 908M34, Copyright: Richard Ivey School of Business, The

18.

Consultancy Development Organisation

University of Western Ontario.

19.

Bata India Ltd

Mital, A., Cases in Strategic Management, Tata McGraw-Hil , New Delhi, 2008, pp. 159-175

20.

How to Implement Blue Ocean Strategy

Katrina Ling, INSEAD Case No:BOS014, Copyright: INSEAD,2009

GE's Growth Strategy- The Immelt Initiative

Christopher A Bartlett , HBS Case No:9-306-087, Copyright : President and Fel ows of Harvard Col ege.

21.

Scheme for CA: (out of 100) Component Home works

Frequency

Marks each

for

3 Best out of 4

15

45

Term paper

1

25

25

Quiz

2

15

30 Total

List of suggested topics for term paper :

S.No.

Total Marks

Topic

1. Apply the Porter‟s five forces model on given Industry and analyse the attractiveness of the Industry for Investment purpose. This term paper may be given to multiple numbers of students by giving different industry to every student.

11

100

2. Comparative Advertising as a Positioning Strategy 3. Impact of Launch of Nano on Indian Four Wheeler Industry 4. Use BCG Matrix to analyze the product portfolio of a given company. Based upon the analysis, suggest suitable strategies for the assigned company. This term paper may be given to multiple numbers of students by giving different company to every student. 5. Implications of Ambani Brothers‟ Dispute for the shareholders. 6. Implications of Global Financial Crisis for the Growth prospects of Indian Economy. 7. A comparison and analysis of marketing strategies of Public and Private Sector Companies. Instructor can allocate private and public companies (from the same industry) to multiple numbers of students. 8. Identify the Community Development Projects being run by NGOs in India and suggest the measures for improving the effectiveness of these projects. 9. Mergers and Acquisitions is common news nowadays. Write a case of recent merger/acquisition giving an analytical of the reasons, synergies involved and future prospects for the companies involved. This term paper may be given to multiple numbers of students by giving a different case of merger from the Indian scenario. 10. Impact of Cloud Computing on the corporate strategy. 11. Implications of Outsourcing 2.0 for Indian SMEs 12. Technology as tool for Strategy 13. Carbon Trading – Scope for Indian Industry 14. Innovative Structures of Family Business Management 15. Corporate Governance – A Myth or a Reality? 16. How to Prevent another Satyam Like Fraud? 17. Can a New India be Created by Disinvestment?

12

Plan for Tutorials: (Plan for 6 x T before MTE , 6 x T after MTE) (Please do not use these time slots for syllabus coverage) S. No.

1

Topic (s)

Type of pedagogical tool(s) planned (case analysis, problem solving, test, role play, business game etc)

 Formation of Groups

Discussion

 Allocation of Comprehensive Cases (HW2) for Analysis and Presentation in the tutorials.  Explanation of procedure of evaluation of Group assignments. 2

CNBC VIDEOS

Discussion

3

Case Presentation by Students & DoT:HW1

4

Case Presentation by Students (Based on HW2)

Discussion/Role Play

5

Case Presentation by Students (Based on HW2)

Discussion/Role Play

6

Case Presentation by Students (Based on HW2)

Discussion/Role Play

Test

MID TERM 7

Case Presentation by Students (Based on HW2)

8

Case Presentation by Students & DoT:HW3

9

Case Presentation by Students (Based on HW2)

Discussion/Role Play

10

Case Presentation by Students (Based on HW2)

Discussion/Role Play

11

Case Presentation by Students & DoT:HW4

Test

12

Case Presentation by Students (Based on HW2)

Discussion/Role Play

Discussion/Role Play Test

13

Pedagogical tool actually used – mention the title. (case analysis, problem solving, test, role play, business game)

Date held for group A.

Date held for group B

Dr. Sandeep Vij

Prepared by (Instruction Planner: Name, signature & date)

Comments of Coordinator of Specialisation (COS) wherever this designation exists/ CoD-F (if any) Signature & Date

Comments of HoD-F / HOF (if there is no HOD-F) Signature & Date

14