Value Proposition Nintendo 2zih

1. Value Proposition and Marketing Mix Analysis 1.1 Value Proposition of Nintendo Product Benefits

Customer Experience

Wants

Features

Value Proposition Canvas

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Nintendo’s Product Unique motion controlled games Track body movement Intuitive console Budget-friendly games

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Customer Wants Interactive and fun Easy to use, simple and quick Inexpensive device All age and gender

Nintendo provide the interactive experience through their unique motion controlled games, track body movement to satisfy their customer. Nintendo believed that people wanted to have fun and relax in an intuitive and inexpensive way. Thus, Nintendo spends more in games characters creation skills rather than on pure technological performance. With this vision, Nintendo has been trying to position its console as a comparatively inexpensive device, easy to use and aimed at the whole family. It has been increasingly creating games without regard to age, gender or gaming experience, and it also has greatly expanded the “exergaming” experience, which is the combination of on-screen playing with physical activities. So, Nintendo’s value propositions are (1) unique gaming experience, (2) innovative, inexpensive, and intuitive console hardware and software, (3) family and community

fun and enjoyment, (4) get fit while having fun, (5) family values, (6) extensive customer base.