Swot Analysis Of Ncell 4a6ir

SWOT Analysis of Ncell Strength 1) Largest market share Ncell is the largest telecom services provider, having 43% of market share. It had almost cross 80 lakhs customer around the country. 2) Strong Distributation Network With the equal distribution of customer all over the country it has established 14 Ncell center in the major cities of the country that gives full phase customer services. Besides there are hundreds of Ncell shop all over the country. 3) Brand Identity Strong ment and promotion of Ncell are one of the strong strength. Every new scheme it offers increases sale of Ncell. Thus it is strong brand identity. Weakness 1) High ment Cost Ncell is paying high cost for its advertising agency. There is a significant increases in the advertising budget. 2) Difficulty In Understanding Local Cultural Ncell is the international company operating with the global strategy so it is difficult for them to understand local cultural as well as other telecom company such as NTC, UTL etc.

Opportunities 1) Large Domestic Market There are huge market development opportunities in urban region of Nepal. At present it only has a market share of 43%. This can expand to be a market leader. 2) Untapped Rural Area With the present of 83.4% of the total population living in the village of Nepal, the Nepalese rural market is something of high importance for Ncell.

3) Diversification Though Ncell has entered into the internet services sector it has much more scope in the other segment as well as it can diversify itself with the industry or in any other related industry such as cell phones.

Threat 1) High Competition Ncell is facing high competition mainly from NTC and other company it has entered into a price war as NTC is giving tough competition to Ncell SIM card and internet services. 2) Changing Consumer Demand The trend in demand of the telecom services are changing. Consumer today is more aware of product and services available. They demand quality of product at low cost. 3) Political Instability Nepalese government is still delaying for full phase of constitution implementation in such condition it is several threat to Ncell because of change in the government policy, regulation is changing frequently there is effect in the performance of Ncell.