Plastic 446c6x

CASE STUDY PLASTIC PRODUCTS LIMITED [Marketing of Throw-Away Plastic Ball-point Pens]

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CASE ANALYSIS Introduction Central character Objectives Analysis ü Strengths ü Weaknesses ü Opportunities ü Threats Ø Information and Evidences Ø Alternatives available Ø Decision Taken Ø Ø Ø Ø

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INTRODUCTION q q q q q

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Launch of Throw-Away Ball Point Pen Analysis and Research of skill set required Analysis of Economics of Pen Business Market Behaviour Consumer Behaviour

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CENTRAL CHARACTER Deg , Manufacturing and Marketing of new concept of Throw –Away Ball Point Pen in the market.

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OBJECTIVES qIntroducing a New product line qDecision related to Investment qPricing Decisions qEnsuring Product Adaptability

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ANALYSIS q q q q q

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Strengths and Weaknesses Risk Involved Competitors and Pricing Decision Acceptance of the product in the Market Advertising and Promotion Efforts

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STRENGTHS qViability of product in the market qEncashing Goodwill qUtilizing existing marketing strategies qUtilizing existing channels and Retail outlets q Geographical Location Involvement q Unique Selling Price 06/29/09

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WEAKNESSES qGaps in Capabilities qFinancials qLack of Knowledge and Marketing skills qConfusion about Investing and Advertising decisions

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OPPORTUNITIES qCompetitor’s vulnerabilities qTechnology Development and Innovations qNew market, Vertical and Horizontal

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THREATS qEnvironmental Effects qCompetitors' Intentions qMarket Demand qSustaining Internal Capabilities qObstacles faced

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Literacy Rate in Various States

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All India Statistics Of t Stock Companies , Other Establishments

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State statistics

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INTERNAL AND EXTERNAL FACTORS INFLUENCEING PRICING DECISION Internal factors: Cost of production, pricing policy, Pricing objectives, Marketing strategy

External Factors Customers, Suppliers,Middle men,Competitors Govt. agencies

Firms price decision

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Deciding final sale price Upper Limit

Com. ‘s product feature ,design style e.t.c. Assisment of customer perception

Lower limit

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Suggestion for decision taken Market segmentation Pricing Launching of product

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THANKS 06/29/09

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