Management Project 4m696x

Critical Analysis

Haleeb Foods Pvt. Ltd

By ddd

By: Hamid Raza Jalli  Usama Safdar  Ameer Muavia  Saif-UrBy: Rehman  Hussnain Ghani Hamid Raza Jalli

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Table Of Contents Topic

Page No

Chapter 1  1.1 - Executive Summary ------------------------------------------------------ 3 Chapter 2  2.1 Introduction To Haleeb foods ------------------------------------------------- 4  2.2 Establishment History --------------------------------------------------------- 4 

2.3 Take Over By VMFG (Pvt.) Ltd. -------------------------------------------------

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Chapter 3  

3.1 Industrial Products ------------------------------------------------------------3.2 Exports ----------------------------------------------------------------------------

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Chapter 4     

4.1 General Information ---------------------------------------------------------------4.2 Main Products -----------------------------------------------------------------------4.3 Raw Material ------------------------------------------------------------------------4.4 Storage Capacity --------------------------------------------------------------------4.5 Plants in Operation-------------------------------------------------------------------

8 8 9 9 9

Chapter 5 

Production Procedure --------------------------------------------------------------------

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Chapter 6 6.1

Management of Haleeb foods   

6.2

6.1.1 Vision -----------------------------------------------------------------------------6..1.2 Mission Statement ---------------------------------------------------------------6.1.3 Integrity ----------------------------------------------------------------------------

12 12 12

Management Team Of Haleeb Foods 

Managemnt Team--------------------------------------------------------------------------

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Chapter 7  

7.1 Introduction To Project -------------------------------------------------------------7.2 Research Methodology --------------------------------------------------------------

Chapter 8

14 14

2     

Critical Analysis --------------------------------------------------------------------------------- 15 8.1 U-Turn From profit To Loss -----------------------------------------------------------15 8.2 Problem 1 ----------------------------------------------------------------------------------15 8.3 Problen 2 ----------------------------------------------------------------------------------16 8.4 Problem 3 ------------------------------------------------------------------------------------17

Chapter 9  





PEST and SWOT & Competitive Analysis----------------------------------------------------- 19 9.1 PEST analysis --------------------------------------------------------------------------------- 19  9.1.1 Political Conditions -------------------------------------------------------------- 19  9.1.2 Economical Condition ----------------------------------------------------------- 19  9.1.3 Social Conditions ----------------------------------------------------------------- 19  9.1.4 Technological Conditions -------------------------------------------------------- 19 9.2 SWOT Analysis  9.2.1 Strong Points ----------------------------------------------------------------------- 20  9.2.2 Weak Points ------------------------------------------------------------------------ 20  9.2.3 Opportunities ----------------------------------------------------------------------- 20  9.2.4 Threats ------------------------------------------------------------------------------- 20 9.3 Competitive Analysis --------------------------------------------------------------------------- 21

Chapter 10   

ment issues and other challenges 9.1 ment issues of Haleeb Foods ------------------------------------------- - -------9.2 Other Challenges--------------------------------------------------------------------------------

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Chapter 11 

11.1 Conclusion ---------------------------------------------------------------------------------------

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Chapter 12 

Future Implications-------------------------------------------------------------------------------------

Executive Summary

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Haleeb Foods Ltd. was incorporated on July 1st, 1984 with a capital of Rs. 46 Million under the name of Chaudhary Dairies Limited which was renamed as CDL Foods Limited and now it is known to be as Haleeb Foods Limited.Firstly it was owned by Chuahadri iIllyas .Mr.Illyas had shares of 78% in company and other 22% share were hold by VMFG(Pvt.). Later on this Company was developed day by day and soon Haleeb Foods got a country wide charm. In 1991 it was upgraded to Commissioned Milk Powder plant @ BHP Plant. Haleeb Foods was producing 54% of dairy products of the country. All the man agement was handled by Chuadari Illyas the Owner and CEO of the Company Since 2007. Chuhadari Illyas had no son no daughter. So he legally declared that after his death the company’s capital will be hand over to a Trust of Orphans. After this the nephews of Chuadari Illyas started to dis-concentrate the company’s management processes. Now a Profit full company started to get in loss. There was no proper management to take care of company. There was no supervision which guides the workers meanwhile Human Re source Manager Mr.Ali Noor took a decision to turn out 250 Permanent Skilled Workers from the company. This was the biggest mistake. After that company get into loss day by day and Mr.Illyas was continuously los ing his shares in the company. Now he has just 45% shares in the company This Lake of management and supervision result into the contract ship of the company. Contract ship was also not fruitful and company was getting continuous Loss. After Facing a loss of many billions and low value in marketeCh.Illyas losses maximum shareholding in the company. VMFG (Pvt) Ltd acquired majority shareholding in Haleeb Foods Limited and took over the management of the company. Lake of management and supervision is also conducted by new management. Therefore good managerial and super visional suggestions are suggested in this project to recover the value of company in market.

Chapter 2:

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 2.1

Introduction To Haleeb Foods

Establishment History : Haleeb Foods Ltd. was incorporated on July 1st, 1984 with a capital of Rs. 46 Million under the name of Chaudhary Dairies Limited which was renamed as CDL Foods Limited and now it is known to be as Haleeb Foods Limited. 1985 – 1986: The commercial production process started with UHT liquid milk from May 21, 1986. The liquid milk was the first product launched in the market. The company started its operations in 1985 having the state of the art plant in the entire dairy sector of Pakistan. Comprising an area of 32 Acres, this plant had a capacity of producing 80,000 liters per day of milk. 1985-1986 1985 – 1986: The commercial production process started with UHT liquid milk from May 21, 1986. The liquid milk was the first product launched in the market. The company started its operations in 1985 having the state of the art plant in the entire dairy sector of Pakistan. Comprising an area of 32 Acres, this plant had a capacity of producing 80,000 liters per day of milk. 1989-1991 In 1989 Established an equity partnership with fries land Frico Domo of Netherlands.In 1991 it got Commissioned Milk Powder plant @ BHP Plant. ISO-9002 Certification ISO – 9002 Certification done. A New Brand “Haleeb Asli Desi Ghee” was launched which later on became a brand which took great part in contribution to company’s turnover. 1995-1999

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In 1998 Entered in franchise agreement with Cedilac, . Under this agreement, the company launched Candia range of value added liquid milk product and also had access to latest production techniques, and marketing practices. In 1998 Haleeb Foods Launched UHT cream and Skimz Milk Powder which featured “0 Fat” “Max Calcium”. 2000-2005 In 2000 Tropico Juice Drink Range was introduced. This became famous not only in national market but heavy export orders proved its success in countries outside Pakistan as well. Introduced ‘Dairy Queen’ – standardized and homogenized pure UHT Milk with 3.5% fat and 8.9 solid non fats available in a modern 6-layered Tetra Pak Fino Packaging. At an affordable price and a three months shelf life; this brand won the hearts of consumers all over Pakistan. In 2002 the company contributed 54% to the country’s packed milk market as one of the company’s leading national brand.

Sales

Haleeb Foods Other Brands

Haleeb Foods Limited (HFL) is declared as the biggest Food brand in Pakistan. Also gained ISO-9001:2000, HAC Certification. This year had significant effects on company’s growth. Cold Chain Products like Yogurt and Butter were launched.

2006-2007 In 2006 Launched Aseptic Poly Pouch in collaboration with DuPont, USA. HFL moved from dairy to food industry and introduced food items like juices, powdered custard, ice cream, kheer, firni and jelly. In 2007 State of the art Milk Powder Plant was installed at RYK. Anhydro Powder Plant from Anhydro A/S Denmark was designed for production of Baby Food. The plant design ensured its operation with minimum amount of losses with maximum hygiene and product integrity.

2008-2010

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In 2008 VMFG ( Pvt) Ltd acquired 35% shares in Haleeb Foods Limited Haleeb further penetrated into the market with the launch of FunMilk, Just Fruit and Tea Max (Tea Whitener), which led to added contribution towards growth.Newmanagement was introduced at HFL that hosted a completely fresh and modern approach towards business. The new ideology of work was shared; “By thinking hard we are plotting a strategy that will safely steer our company to uninterrupted triumph”

Take Over By VMFG (Pvt.) Ltd. VMFG (Pvt) Ltd acquired majority shareholding in Haleeb Foods Limited and took over the management of the company. The new management led to one of the most remarkable turnarounds in the contemporary corporate Pakistan- a milestone achieved by executing the plotted strategy. With a keen focus on improving the company’s top line as well as the bottom line the company improved its profitability and focused on innovation and launch of new brands. Moreover with the brands being renovated HFL has proudly developed a platform to bounce back and reach out to the consumer while securing their trust and happiness.

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Chapter 3: 3.1

INDUSTRIAL PRODUCTS

Haleeb Skimmed milk Powder (SMP) was introduced in 1992. Apart from internal use, it isalso sold as bulk products. Instant Full Cream Milk Powder (IFCMP) was introduced in1996. Both products are soldin 25 kg bags. Excess milk fat is sold unprocessed to makersof butter, ice cream and sweeteners, or at request is turned into ghee. 3.2 EXPORTS CDL started exporting its products in 1999 and has done business with customers in Korea, Afghanistan and china, United Kingdom. The company is not only supplying products nation wide but also currently exporting its products to Afghanistan, Bangladesh, European America. It exports Desi Ghee to South Africa cream, milk and fruit juices Uk.Powdered milk and ghee to Qatar. It is also planning to export its products to Canada, Dubai and Uzbekistan. The Executives of Haleeb Foods claims that growth rate of Haleeb Foods PVT Limited is highest as compared to any other company in Pakistan. Its total sales grew immensely in last few years. It has given jobs to 2200 employees which includes skilled unskilled and temporaries. Its plants in Lahore 3-shift basis daily in which every shift lasts for eight hours that means the plant works 24 hours a day. As the company is making products on large-scale, it produces a lot of waste as well which is being disposed in an efficient way in order to keep the environment health and clean as respect for the national Protection Laws. The company is earning high profits and as a result it is sponsoring the welfare of the children as it runs about 600 schools in different parts of the company. It is one of the major tax payers as it claims to be very honest in tax assessments and paying of tax amounts set bythe Government. The major secret of the success of the company is the practice of the Honesty in every field and on all frontiers that are expanding day by day. The company investor and management teams have decided since the start that there will be no compromise on quality of products. That is why it subjects unanimously milk to strict tests on the basis of which there is a lot of reduction in supply due to rejection which is approximately more than 100,000 liters per day, a daily. The company bears this loss daily very big loss

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Chapter 4:

4.1 - General Information ed Name: Haleeb Foods Location 32-KM Multan Road Phool Nagar Area 32.5 Acres Capacity it have capacity of producing 80,000 liters per day of milk & 60,000 liters of Tropico Juice also 50,00 Kg of Haleeb Asli Desi Ghee Per day

 4.2 -Main Products

Desi Ghi

Tea Max Milk

Fun Milk

Dairy Queen

Tropico Juice

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    

4.3 Raw Material Cows and buffalos natural milk Sugar Artificial Food Flavors Milk Denser

 4.4 Storage Capacity  Cool store capacity to store 185000 liter of Milk.  Cool Store Capacity To store 85000 Kg of Butter  Dry Storage to handle juice of 65000 liters  4.5 Plants In Operation    

Haleeb Milk Operating Plant Haleeb Desi Ghi Operating Plant Tropico Operating Plant Tetra Pack Operating Plant

Chapter 5

Production Procedure Following Steps are Involved in the Production Of Milk. 1- Milk CollectionA. Fresh and pure milk is collected from the best of dairy farms and safely brought to the milk sub centers. B. At the sub center, milk is stored in large chillers. These clean standard chillers keep the milk chilled at a temperature below 10 •C.

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C. Different sub centers feed the main center from where large quantities of milk is safely transported to our factories ensuring that nature's goodness is preserved in its best form. 2- Lab Testing:At the factory quality checks are performed with utmost precision and integrity. Our staff is amongst the most knowledgeable in the industry thus ensuring that every single test is conducted accurately. 3- Pasteurization: Once the quality of milk is ensured, it is sent for pasteurization. This process is to kill any bacteria living in the milk that could be harmful to humans. A-Clarification: The milk is filtered and clarified such that it is free from any dust particles and impurities. B. Homogenization: Here the milk is heated to 85 •C and then quickly cooled to 4 •C. This process mixes the cream thoroughly into the milk which is then standardized to achieve uniformity of taste and quality all over. 1- Milk Collection. Fresh and pure milk is collected from the best of dairy farms and safely brought to the milk sub centers. B. At the sub center, milk is stored in large chillers. These clean standard chillers keep the milk chilled at a temperature below 10 •C. C. Different sub centers feed the main center from where large quantities of milk is safely transported to our factories ensuring that nature's goodness is preserved in its best form. 2- Lab Testing: At the factory quality checks are performed with utmost precision and integrity. Our staff is amongst the most knowledgeable in the industry thus ensuring that every single test is conducted accurately. 3- Pasteurization: Once the quality of milk is ensured, it is sent for pasteurization. This process is to kill any bacteria living in the milk that could be harmful to humans. A. Clarification: The milk is filtered and clarified such that it is free from any dust particles and impurities. B. Homogenization: Here the milk is heated to 85 •C and then quickly cooled to 4 •C. This process mixes the cream

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thoroughly into the milk which is then standardized to achieve uniformity of taste and quality all over. 4- UHT Treatment: The milk undergoes an Ultra High Treatment where it is heated to 140 •C and then cooled to 30 •C for an extremely short period (around 2-3 seconds). This treatment ensures a safer product for the consumer with better shelf life at ambient temperatures. 5- Aseptic Storage: The pasteurized and UHT treated milk is carefully stored in a sterilized environment in Aseptic storage tanks. 6- Packaging: Finally the milk is packed through machines in 6 layers Tetra packaging which ensures safety from germs, air and light and sealed to the finest quality. 7- Distribution: The packaged milk is now taken by trucks to supermarkets and stores all over the country. Our distribution network ensures timely delivery of our products making it available to millions of consumers nationwide.

Story Of The Milk

Chapter 6

Management of Haleeb Foods 6.1.1 Vision: Optimizing resources and deliver sustainable growth 6.1.2 

Mission Statement: Productivity: Be a highly efficient & effective organization

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

People: Develop a team of ionate and committed individuals whose goals are completely aligned with the corporate objectives



Portfolio: Maintain a portfolio designed to meet changing consumer expectations by delivering nutritious and high quality food solutions in a cost effective manner



Profit: Maximize long term return to shareholders while being ethically responsible



Partners: Develop sustainable and mutually beneficial relationships with customers, suppliers and other stakeholders



Planet: Be a responsible corporate entity by helping build sustainable communities 6.1.3

Integrity

For close to three decades, Haleeb Foods Ltd (HFL) has sustained its reputation of being a company which cherishes values such as fair play, honesty and reliability. of the Haleeb family are determined to observe and follow the highest ethical standards required by a company that is in the dairy sector and that aims to win and sustain the confidence of the consumer as one of its primary objectives. This focus on ethics and integrity is not only outward looking, the daily functioning of the company encapsulates values like equal opportunity for all employees, a culture of complete meritocracy and no discrimination on the basis of gender, religion, cast and other such considerations. We believe the a fore – mentioned values to be fundamental pillars of our success. We take pride in how we conduct the business by saying and doing the right thing, while consistently emboldening every one with us to the right thing at all times.

6.2

Management Team

 CEO:

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Faisal Imran Mali  s and Finance ZulfiqarJaffar Ali  Plant Control TahaAsif  Sales Control Awais Akbar  Procurement Control RohailAlvi       

TalalSajjad Ahmed Umair MuneebShahid Iftikhar Ahmed ShajeelHussain Cyrus Babar Khan

Chapter 7

Commercial Control Internal Audit Production Quality Assurance Human Resources Ware House and Logistics Marketing

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Introduction To Project This project was assigned by Mr.Irfan Saqi the Lecturer of management sciences at The University of Lahore. This project was assigned to analyze the profits and loss of a company by analyzing the facts of the company. Haleeb Food Pvt. Ltd. is selected for this project. This selection is made on the basis of following circumstances.   

Turnover of this company from high class profit to high class loss Relation of Project team to the company to get the fresh Primary Data. Well known culture of the company

This project overcomes all the possible reasons that are probably responsible for the high class loss to Haleeb Food in the past 6 or 7 years. Moreover possible suggestion are given for the better future of company these suggestion are totally based on the Principal of Management Research Methodology Project team has close relation to the company so most of the data collected in this project is Primary data. The general information about the company is also gained by Primary source and the team had a secret survey in the company through secondary source to collect the data about practical environment of the company. No interview is conducted for this research as the Manager had no enough time to have a interview with the Project Team. A typical interview was conducted with the labors of the company

Chapter 8

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Critical Analysis 8.1

U-TurnTo Loss Form Profit

That was a tragedy to Haleeb Foods and to the first Owner Mr.Illyas. Mr.Illyas was the CEO and owner of the company since 1984 to 2010. In binging Haleeb Foods developed itself as leading brand of the country due to high efforts of management regarding Mr.Illyas. But Mr.Illyas had no offspring. Therefore he legally declared that after his death the major income of company about 75% will be hand over to the trust to look after the orphans. As the whole of management was handled by His nephews they started to negotiate the company management procedures. This was the time when company got the U-Trurn form high class Profit to a loosed company. The production line of Haleeb food was highly affected by the Lack of management. Company stoped paying the labors and labors stopped working . More than 1 ton of the Raw material of the Haleeb Food was wasted in that period. Meanwhile Human Resources manager Mr.Sohail Noor decided to struck out more than 240 Permanent office workers from the company to decrease the expenses. But after this company was continuously losing its recognition in the market. Mr.Illyas was total failed to handle the company in this condition he was the owner of 75% of total share but by the age of time just 25% remained to him and Majority of shares were achieved by VGM(pvt.). They installed their new management team in Haleeb Foods But Haleeb Food is still facing managerial problem to recover itself these problems and their solutions are given below 8.2

Problem 1

Lack Of Job Specialization Lack of Job specialization is one of the major issues of the Haleeb Foods. Workers are not assigned on the base of their Job specialization. A worker working in Pasteurization Plant will work in Loading Department in next shift so there is no proper schedule for the worker this Lack of job specialization cause Lack of technical skills in worker a worker should completely know about his task and he should know how to use the respective Machine. A new worker never knows that what he will have to do in the Haleeb Foods (Primary). Reasons:    

Lack of Training Lack of Technical Skill in workershat Lack of Supervision Lack of Plant Control Management

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Suggestion 

Prepare worker for a specific task not for multiple. A worker should be prepared for a specific task that they might be able to fulfill that task easily and he will feel it comfortable to have a permanent working.This will increase the encouragement I employees and they will work hard and more efficient and wastage of time and products can be reduced



Realize the worker that their individual task is important for the company. This will increase the self-motivation in workers and they will take themselves unique in the organization and they will complete their task because they will thought that other bodies are dependent on them.



Offer a high class Training to the worker and always assign a trained and skilled employee for the specific Task Training is very important for the impolyees of company during training session they get in touched with the culture and environment of the organization and the research proved that a trained employee works with grater effecieny than that of a non trained person. Offer Jobs on the base of job specialization not on general basis. Like a skilled worker require for Packing Machine. Job specialization is a very important factor for a organization. Haleeb Food Pvt. Ltd. Should organize their employees according to jobs specialization. This will result In The increase of efficiency and effectiveness



8.3 Problem 2 Lack of Supervision Supervision is the most important thing to get the task done in a non-trained environment like Haleeb Foods. Worker gets sleep in cool room and leave their task un-done (Primary). This is the main reason of loss of Raw Material and Products. The environment of Haleeb Food is highly lacked of supervision. Workers get discouraged and think that if supervisor is not working then why I am??. This is the major reason of loss on daily basis. Reasons    

Loose Supervision Lack of Team Encouragement Weakness of Middle class management to handle supervisors High Burden On workers.

Suggestions

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

High Class and strict supervision that get task done from the workers within fixed time The main purpose of supervision in a organization is to get things done in a most efficient and effective way. So Haleeb foods should organize a highly people skilled supervision to get complete its task without de motivating the employees



Activate Middle Class Management which makes Supervisors aware of their duties. Middle line management should examine the supervision team to keep the sustainability in company’s performance the pressure and motivation in supervision team will automatically increase the work ability of the workers



Highly people skilled supervisors that know how to encourage a employee and how to get the things to be done in better way by increasing the efficiency. A well trained and well skilled supervisor knows that how to get things complete in most efficient way . So a highly people skilled supervisor will co-operate with workers to increase their motivation and will treat worker in suitable manner which are efficient for the company’s profi

8.3 Problem 3 Discouraged Employees It has been observed during the survey that most employees of the Haleeb Foods are discouraged and demotivated they do their Job in very uncomfortable manner the main fact of this is that after change of the management team the company doesn’t has any motivational plain. There is no opportunity of motivation for the employees of Haleeb Foods since 2007. So, Employee just work according to the payment of company no extra efforts no Innovation this is due to the Demotivation of the employees. Reasons

   

Lack of financial planning to have resources to motivate the employees. Poor Human Resource Management Lack Of Trust Between Company and employee Lack of People and motivational skills in team management of Human Resourced

Suggestion 

Company should have a motivational planning for the employees

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 

Human Resources Management should completely know the importance of Motivation and Innovation and relation between them. Keeping in view the importance of Innovation the financial management should have a financial strategy for the motivation of the employees.

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Chapter 9

9.1

Pest Analysis of Haleeb Foods

It is very important that an organization consider itd environment before beginning proceeding . In fact Environment analysis should be continuous and fee all the aspect of planning 9.1.1

Political Conditions:

Political Condition are not stable in the country .But it does not directly influence the trends and spending pattern of the costumer.There are no restrictions or barriers on the growth of company.So political condition are favorable for haleeb foods because food and dairy products are consumer goods and consumer will purchase them at any Condition 9.1.2

Economical Conditions.

The inflation in Pakistan Economy also effect Haleeb’s market position. Because of high inflation and low purchasing power Haleeb is unable to capture many potential customers of the large Pakistan population who have to struggle hard hard to make their living possible rather than to afford the luxury of the drinking packed milk as often as they would like to. 9.1.3

Social Conditions

The social patterns are changing in the country,as the world is becoming global village, and mutually share and accept patterns.People are becoming moiré attractive towards the branded products.It is becoming fashion and young generation as well as the children are getting attracted towards this industry. People are moving towards branded food/dairy due to hygienic reason. 9.1.4

Technological Conditions

High technology is the basic requirement of dairy and food industry. The companies that are using latest technology have some cost benefits over the companies, which are not using high technology. Haleeb Foods Limited employs latest machuinery in Production Plant and computerized system for Quality checks and control as well as production. In milk industry the most latest technology is in operation in Pakistan hence no competitor poses a threat to Haleeb Foods on the basis of technology. Their Ultra High Temperature is a technology which maintains the quality of their milk and at the same time provides thickness.

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9.2 SWOT Analysis of Haleeb Foods 9.2.1    

Strong Points High Sophisticated plant and equipments Qualified work force Focus on research and development First and the only dairy company in Pakistan to get ISO-9002 certificatiom

9.2.2 Weak Points × Low promotional activities( Lake of innovation) × Comparatively weak distribution system 9.2.3 Opportunities  Haleeb Food Limited can export its products to middle east  Haleeb foods can go for relative diversification by producing other dairy products and more flavored juices  Haleeb Foods Limited can go for t venture with other companies to attract the market shares to recover its financial assistance 9.2.4

Threat To Haleeb Foods.

 Strong Competitors like NESTLE,Engro Foods and Blue Band  Price sensitivity of Pakistani People  Impure Raw material provided by Milk men reduce the Quality

9.3

Competitive Analysis of Haleeb Foods

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Haleeb foods have a number of strong competitors in market main of them are Nestle, EngroFoods,Olpers ,Tarang. Nestle a Switzerland based company has been serving Pakistani costumer since 1988 when it first acquired the share in Milk Pak. Nestle with is offering a variety of Dairy products main of them are Milk Pak , Nesvita, Nido, Nestlac, Every Day, Nestle Dahi etc. From Product line it is clear the Nestle is the market leader grabbing 44% of the market shares.Engro is all about people who are a part of it their culture is dynamic and energetic with emphasis on core values and loyalty of employees. It has got 10 % of market shares in dairy industry of Pakistan. Haleeb Foods has grabbed 38% of market shares with a annual turnover of 10 billion annually and it has posed serious threat to the Nestle Dairy Products Line. Why Nestle Dairy Product are Most Wanted In Market  Nestle ment is many times greater and efficient than that of Haleeb Foods.  Nestle have been experiencing a constant increase in cost with raw materials contributing the larger part of its incease.Haleeb Foods have their own suppliers so the Raw material Cost is bit too low.  Nestle Maintained its value of gross profit above 35% to ensure that it has a strong control over its cost and efficiency of Dairy Production. But Haleeb Foods Failed to maintain their efficiency mainly after the establishment of Olpers. Suggestions

Haleeb Milk is categorized as a star brand in Haleeb foods limited production line as it brings the most in term of revenues to Haleeb Foods. It has been most productive for haleeb foods since their operations. But they must invest more in it to make it more efficient as though market shares like Milk Pak and Olpers are still in competition and continuously trying to grab a fruitful portion of market shares.

Chapter 10

ment & Other Challenges

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10.1

ment issues of Haleeb Foods Limited

With the establishment of Engro foods in dairy industry of Pakistan and production of products like OLPERS has caused concern to Haleeb Foods with respect to competition in Market of Pakistan. Haleeb Milk the king of Haleeb Products has been seriously affected by the ment campaigns of OLPERS. Haleeb Milk sales are badly affected in Karachi by ment of OLPERS.It is a fact that sales of Haleeb Milk are greater in Lahore than that of the KarachiThis shows the effects of ment of OLPERS on Haleeb Milk.It is a fact that women are more faster decision maker than that of man. They select a famous brand which usually has a high intensity of ment on television so the Smart Minded management of OLPER had their ment on that time of the day at which mostly women switch to the television. By This way OLPER impose itself as a trusted brand on the mind of Pakistani People. While on other hand ment of Haleeb Milk is negligible as compared to that of OLPER and NESTLE. It is proved by a research that Olper have 60 % more ment than that of Haleeb Foods. it also a fact a good product will be failed if it is not properly Promoted. Suggestions.  There should be a high intense ment for the STAR product i.e. Haleeb Milk  Most of ment of Haleeb Milk Is just for Tea. So there should baa ment campaign that declares that Haleeb Milk is also for Drinking Purpose.  ment Should be Classical that impose the product on the mind of customer.  Cleverness in ment timing should be insured like that of OLPERS.  Haleeb should have proper Adversitisement Board to promote its product to grab more market shares.

10.2

Other Challenges Faced By Haleeb Foods      

Centralized Decision making No proper strategy formulation and lack of strategy implementation plan No sales on credit Baised view of the consumer due Haleeb Thickness More focusing on exports as there is a large opportunity In local market Countless departments and all have separate departments

Chapter 11

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11.1

Conclusion

No doubt that Haleeb foods is still a star of Dairy Products I Local Market of the Pakistan. But due to certain tragedies specially Change of management and a high loss result this company to lag behind other dairy companies like OLPERS, Nestle, Tarang etc. Not only tragedies but Lack of Management and improper planning played a great role in the loss of the company. The company still can recover itself in market and still able to re build the trust of its brands in the local market of Pakistan. Company should have to follow the given suggestion in relative problems to overcome them. Especially in the management team. Haleeb Foods have to re build its reputation in market by intense ment to promote all of its products. Major internal Problem of The Haleeb foods are due to the de motivation of Employees so company should have a straight planning for their motivation.The job specialization should be well organizes to have innovations in Haleeb Foods. Haleeb foods reduced their trust in market by compromising with quality during the loss period so they had lost their legendry in the market. Other Brands like OLPER and Nestle are effecting the markete shares of Haleeb foods very badly because they have a master planning to increase the market value by ment but on other side Haleeb Foods is failed to impose their products on the mind of costumer by ment. Moreover The other products of Haleeb Foods like “ Haleeb Firni”.”Haleeb Rasmalai”. “Haleeb Ice cream” were of great importance but Haleeb foods was totally failed to these products otherwise these products can increase their market value. The investment in Haleeb Product is very little. Haleeb Think it risky to spent amount on their products to hve ment or other events that makes the product popular.

Chapter 12

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Future Implication This Project Overcomes all the following possible issues of Haleeb Food so no more deep study is recommended on following issues       

Lake Of supervision De-motivated environment Social Condition Of Haleeb Foods Market Problems Of Haleeb Milk Establishment of Competitors in Market shareholding U-Turn of Company from high class profit to loss. Lack of Job Specialization and permanent employees in Haleeb foods. The Further Study is recommended on

   

Marketing Strategies of the company Future Planning for the promotion of the products. Why Haleeb foods is not innovating. Deep study of managerial chain.

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