Debenhams Presntn 456o3f

9/19/2018

1

CONTENTS  PRE LAUNCH & LAUNCH  MERCHANDISE CATEGORIES  DESIGNERS @ DEBENHAMS

 FASHION @ DEBENHAMS  HOME & LIFESTYLE  EVENTS AND PROMOTIONS  LEARNINGS & WAY FORWARD

9/19/2018

2

 PRE LAUNCH & LAUNCH  PRE LAUNCH

Pre Launch Store Window

9/19/2018

3

 PRE LAUNCH & LAUNCH  PRE LAUNCH

Magazine ment – Cosmopolitan , Time Out

9/19/2018

4

 PRE LAUNCH & LAUNCH  PRE LAUNCH

Catalogue

9/19/2018

5

 PRE LAUNCH & LAUNCH  PRE LAUNCH Mobile Van

9/19/2018

6

 PRE LAUNCH & LAUNCH  PRE LAUNCH Long Drape Banner @ Mall

9/19/2018

7

 PRE LAUNCH & LAUNCH  LAUNCH

Newspaper ment Date of Adv – 13th Oct 2007

Publication :Delhi Times & HT city

Size

9/19/2018

: Full Page

8

 PRE LAUNCH & LAUNCH  LAUNCH

Launch Invite Date – 31st Oct 2007

9/19/2018

9

 PRE LAUNCH & LAUNCH  LAUNCH

Launch Fashion Show 31st Oct 2007

9/19/2018

10

 MERCHANDISE CATEGORIES The merchandise mix at Debenhams represents a balance between basics, fashion & lifestyle which caters to the need of a high net worth retail customer. Listed below are the various merchandise Categories.

 WOMENSWEAR

 MENSWEAR  KIDSWEAR  LINGERIE & SWIMWEAR  BEAUTY & COSMETICS  ACCESSORIES & GIFTS

9/19/2018

11

 MERCHANDISE CATEGORIES  WOMENSWEAR Womenswear department has been the best performer consistently from the opening of the store. The styling offer by DEBENHAMS is unique and is in accordance with the taste of the consumer. The mix at womenswear department are listed below:

 Dresses , Occasionwear & Outerwear  Tops  Tros & Jeans  Skirts & Shorts  Hand Bags, Purses & Belts  Sunglasses & Jewellery  Footwear 9/19/2018

12

 MERCHANDISE CATEGORIES  WOMENSWEAR PRICE POINTS => PRICE RANGE

WOMENSWEAR

9/19/2018

MIN PRICE

MAX PRICE

DRESSES

4945

10795

TOPS

535

3595

TROS & JEANS

1615

3595

SKIRTS & SHORTS

1255

4495

JACKETS

2695

6745

BAGS & ACC

495

5995

ASP (APPAREL)

1795 /-

ASP(ACCESSOIRIES)

1195 /-

13

 MERCHANDISE CATEGORIES  MENSWEAR The menswear department offers a wide variety of products to choose from. This has price offerings starting as low as 895/- for a simple formal shirt and goes up to 5000/- for designer shirt. This is the next best selling department after womenswear.

 Formal & Casual Shirts  T-shirts & Polos  Tros, Jeans & Shorts  Underwear, Socks & Loungewear  Bags, Wallets & Belts  Ties, Cufflinks & Sunglasses

9/19/2018

14

 MERCHANDISE CATEGORIES  MENSWEAR PRICE POINTS => PRICE RANGE MENSWEAR

9/19/2018

MIN PRICE

MAX PRICE

FORMAL SHIRTS

895

4495

T-SHIRTS

445

1795

POLOS

895

2695

TROS

1595

3595

DEMINS

1345

4495

JACKETS

2695

9895

TIES

355

1995

UNDERWEAR

445

1345

SOCKS

445

895

LOUNGEWEAR

895

4945

BELTS & ACC

625

1795

ASP (APPAREL)

1495 /-

ASP(ACCESSOIRIES)

900 /-

15

 MERCHANDISE CATEGORIES  KIDSWEAR

This is another department which provides a wide range of styles including kids Designer wear.

 Baby (0-2 yrs)  Toddlers (1-3 yrs)  Girls (3-8 yrs)

 Young girls (7-16 yrs)  Boys (3-8 yrs)  Older boys (7-16 yrs)  Kids Accessories  Footwear 9/19/2018

16

 MERCHANDISE CATEGORIES  KIDSWEAR PRICE POINTS => PRICE RANGE

KIDSWEAR

MIN PRICE

MAX PRICE

Baby (0-2 yrs)

625

1795

Toddlers (1-3 yrs)

445

2155

Girls (3-8 yrs)

670

2155

Young girls (7-16 yrs)

895

2595

Boys (3-8 yrs)

895

1795

Older boys (7-16 yrs)

995

1795

Kids Accessories

265

535

9/19/2018

17 ASP (APPAREL)

995/-

 MERCHANDISE CATEGORIES  LINGERIE & SWIMWEAR

 Bras  Briefs

 Collections  Fuller Bust  Hosiery & Socks  Sleepwear  Slippers  Swimwear 9/19/2018

18

 MERCHANDISE CATEGORIES  LINGERIE & SWIMWEAR PRICE POINTS => PRICE RANGE LINGERIE & SWIMWEAR

9/19/2018

MIN PRICE

MAX PRICE

BRA

895

1445

BRIEFS

445

1255

COLLECTIONS

835

1795

FULLER BUST

535

2245

HOSIERY & SOCKS

265

445

SLEEPWEAR

715

2335

SLIPPERS

895

1575

SWIMWEAR

625

2245

ASP

895/-

19

 MERCHANDISE CATEGORIES  BEAUTY & COSMETICS Beauty & Cosmetics area has been planned in order to present a wide range to the consumer both in make up & skincare segment.

Brands in the cosmetic zone listed as below:  MAC  CLINIQUE  LANCOME  DIOR

 YSL  BIOTHERM  GIVENCHY  THE BODY SHOP

 FRAGRANCES 9/19/2018

20

 MERCHANDISE CATEGORIES  BEAYTY & COSMETICS PRICE POINTS => PRICE RANGE

FUL LINE (Top Five)

MIN PRICE

MAX PRICE

AVERAGE SELLING PRICE

MAC

670

4960

1000

CLINIQUE

830

3530

1450

LANCOME

850

11000

1950

BIOTHERM

990

3750

2000

THE BODY SHOP

450

1895

600

9/19/2018

21

 MERCHANDISE CATEGORIES  BEAYTY & COSMETICS SALES MAPPING FULL LNE BRANDS => VALUE

MAC

YSL BIOTHERM

QTY>>

CLINIQUE THE BODY SHOP

LANCOME

DIOR GIVENCHY

9/19/2018

22

 DESIGNERS @ DEBENHAMS

DEBENHAMS offers in-fashion designer collections/trends for the consumer. DEBENHAMS showcases designer collections across all categories  JOHN ROCHA  JASPER CONRAN  JULIEN MACDONALD  BETTY JACKSON  MATTHEW WILLIAMSON  JANET REGER

9/19/2018

23

 DESIGNERS @ DEBENHAMS

K I D S W E A R

JULIEN MACDONALD

JOHN ROCHA

BETTY JACKSON

MATTHEW WILLIAMSON

JOHN ROCHA

JASPER CONRAN

JASPER CONRAN

JANET REGER WOMENSWEAR & LINGERIE MENSWEAR

JOHN ROCHA

JULIEN MACDONALD

HOME

JOHN ROCHA

ST GEORGE BY DUFFER

JASPER CONRAN

9/19/2018

24

 FASHION @ DEBENHAMS

 REDHERRING  MANTRAY  MAINE  PINEAPPLE  CASUAL CLUB  COLLECTIONS  DEBUT  GEORGEOUS

9/19/2018

25

 FASHION @ DEBENHAMS

KIDSWEAR REDHERRING CASUAL CLUB

TIGER LILY

MAINE COLLECTION

PINEAPLE

PINEAPPLE

DEBUT WOMENSWEAR MENSWEAR

REDHERRING

GEORGOUS

MAINE

ULTIMATE

9/19/2018

MANTRAY

LINGERIE

THOMAS NASH

JEFF BANKS

26

 HOME & LIFESTYLE

 Drinking  Cookshop  Cutlery

 Warmshop  Bathshop  China  Bedlinen

 Tablelinen  Decorative accessories  Lighting 9/19/2018

27

 HOME & LIFESTYLE PRICE POINTS => PRICE RANGE HOME & LIFESTYLE

9/19/2018

MIN PRICE

MAX PRICE

DRINKING

395

4495

COOKSHOP

295

2995

CUTLERY

495

13995

WARMSHOP

795

6995

BATHSHOP

175

2195

CHINA

195

1195

BED LINENS

1345

11695

TABLE LINENS

535

2245

DECORATIVE ACC

495

4995

LIGHTING

995

495

ASP

957/-

28

 EVENTS & PROMOTIONS

 DIWALI PROMOTION  VISIT BRITAIN

 NEW YORK FASHION WEEK PROMO  CHRISTMAS SPECTACULAR  NEW YEAR EXTRAVAGANZA  EOSS & BULE CROSS  BRA FIT EVENT

9/19/2018

29

 EVENTS & PROMOTIONS  DIWALI PROMOTION

Newspaper ment Date of Adv – 27th Oct 2007

Publication : HT city

Size

9/19/2018

: Full Page

30

 EVENTS & PROMOTIONS  VISIT BRITAIN

9/19/2018

31

 EVENTS & PROMOTIONS  NEW YORK FASHION WEEK PROMO

9/19/2018

 Promotional ment cutout picture.

32

 EVENTS & PROMOTIONS  NEW YORK FASHION WEEK PROMO

9/19/2018

33

 EVENTS & PROMOTIONS  CARNIVAL 2007 @ CAPITOL, ASHOKA

9/19/2018

34

 EVENTS & PROMOTIONS  CHRISTMAS SPECTACULAR

Newspaper ment Date of Adv – 22 nd Dec 2007

Publication : Delhi Times

Size

9/19/2018

: Full page

35

 EVENTS & PROMOTIONS  CHRISTMAS SPECTACULAR

Newspaper ment

9/19/2018

Publication : Metro Now

Date of Adv – 22 nd Dec 2007 Size

: Full page

36

 EVENTS & PROMOTIONS  CHRISTMAS SPECTACULAR

Christmas window

9/19/2018

37

 EVENTS & PROMOTIONS  CHRISTMAS SPECTACULAR

In store Visuals

9/19/2018

38

 EVENTS & PROMOTIONS  CHRISTMAS SPECTACULAR In store photo activity

9/19/2018

39

 EVENTS & PROMOTIONS  CHRISTMAS SPECTACULAR

In store violinist entertaining customers

9/19/2018

40

 EVENTS & PROMOTIONS  NEW YEAR EXTRAVAGANZA

Newspaper ment Date of Adv – 29 nd Dec 2007

Publication : Delhi Times & HT city

Size

9/19/2018

: 100 cc

41

 EVENTS & PROMOTIONS  NEW YEAR EXTRAVAGANZA

In store caricature activity

9/19/2018

42

 EVENTS & PROMOTIONS  EOSS & BLUE CROSS

Newspaper ment Date of Adv – 12th Jan 2008

Publication :Delhi Times & Metro Now

Size

9/19/2018

: Full Page

43

 EVENTS & PROMOTIONS  EOSS & BLUE CROSS

Newspaper ment Date of Adv – 26th Jan 2008

Publication :Delhi Times

Size

9/19/2018

: 100 cc

44

 EVENTS & PROMOTIONS  EOSS & BLUE CROSS

Newspaper ment Date of Adv – 2nd Feb 2008

Publication :Delhi Times

Size

9/19/2018

: 100 cc

45

 EVENTS & PROMOTIONS  EOSS & BLUE CROSS

Mobile Van

9/19/2018

46

 EVENTS & PROMOTIONS  EOSS & BLUE CROSS

Blue Cross window

9/19/2018

47

 EVENTS & PROMOTIONS  BRA FIT EVENT

Newspaper ment Date of Adv – 12th April 20087

Publication : HT city

Size

9/19/2018

: 100 cc

48

 EVENTS & PROMOTIONS  BRA FIT EVENT

Bra fit event window

9/19/2018

49

 EVENTS & PROMOTIONS  BRA FIT EVENT

Bra fit In store pictures

9/19/2018

50

 EVENTS & PROMOTIONS  BRA FIT EVENT  PR Coverage (Cosmopolitan)

9/19/2018

51

 EVENTS & PROMOTIONS  BRA FIT EVENT  PR Coverage ( Metro Now, Mail today, Statesman)

9/19/2018

52

 LEARNINGS & WAY FORWARD

 MERCHANDISE MIX  STRATEGY FOR NEW STORE LAUNCH  MALL S AND PARTICIPATION FOR LAUNCH  POST LAUNCH STRATEGY

9/19/2018

53

 LEARNINGS & WAY FORWARD  MERCHANDISE MIX With the limited trading history of slightly more than six months we have realised that we need to address some of the merchandise gaps with our new store, in order to give the consumer a wider offer. Below are list some of the categories which is absent currently at Ambi mall.  Indian Designer/Fusion wear ( Mens & Womens)

 Jewelry  High End Sunglasses  Watches  Crystals

 Differential Merchandising for new store.

9/19/2018

54

 LEARNINGS & WAY FORWARD  STRATEGY FOR NEW STORE

 PRE – LAUNCH PROMOTION  PRE-LAUNCH PR AND EVENTS

 LAUNCH EVENT  OPENING OFFERS (in store)

9/19/2018

55

 LEARNINGS & WAY FORWARD  MALL AND PARTICIPATION FOR LAUNCH  POST LAUNCH STRATEGY  Debenhams is keen to know the initiative and planned for opening of the new store.  Post launch activity is the key to keep the interest alive as this is one of the prime factors which will ensure repeated/increased footfalls into the mall/store.  Post launch is essential to achieve consistency in performance of the mall and the store.  We do look forward to the beginning of a new relationship where in our combined efforts would raise the bar of Indian retail.

9/19/2018

56

THANK YOU

9/19/2018

57